Berkshire requires a 25–50% discount to intrinsic value before buying.
Buffett Quality Checklist
✗ROE >15% consistently (≥7 of last 10 years)
✓Free cash flow positive (≥8 of last 10 years)
–Conservative leverage — Debt/Equity below 1
✓Revenue growing at CAGR >5%
✓EPS growing at CAGR >5%
10-Year Financial History — SEC EDGAR 10-K Filings
Year▲
Revenue▲
Net Income▲
FCF▲
Owner Earnings▲
ROE▲
Net Margin▲
LT Debt▲
Cash▲
2016
$1.4B
-$414.2M
$53.5M
-$436.7M
-76.6%
-29.8%
—
$401.2M
2017
$1.9B
-$116.8M
$492.4M
-$153.5M
-15.0%
-6.0%
—
$726.5M
2018
$2.6B
-$26.7M
$586.6M
-$101.6M
-2.4%
-1.0%
—
$566.2M
2019
$3.5B
$626.7M
$971.0M
$613.7M
29.5%
18.1%
—
$776.0M
2020
$4.5B
$119.0M
$1.4B
$36.0M
4.2%
2.6%
—
$1.7B
2021
$5.9B
$230.0M
$1.8B
$310.0M
6.2%
3.9%
—
$1.7B
2022
$7.2B
$325.0M
$2.2B
$208.0M
6.5%
4.5%
—
$1.5B
2023
$9.0B
$1.7B
$2.7B
$1.6B
22.7%
19.3%
—
$1.9B
2024
$11.0B
$1.4B
$3.4B
$1.1B
14.8%
13.0%
—
$2.3B
2025
$13.3B
$1.7B
$4.6B
$1.6B
13.5%
13.2%
—
$3.7B
Warren & Charlie
Buffett / Munger — quality, moat & valuation
ServiceNow, Inc. (NOW) — Investment Memo
🐂 The Bull Case (Warren's voice)
We aren't buying software; we are buying a toll bridge on corporate efficiency.
The Moat is a Concrete Wall: ServiceNow has achieved the "holy grail" of SaaS: becoming the system of record for the enterprise. When a company builds its entire operational nervous system—HR, IT, Security—on one platform, the cost of switching isn't just a software fee; it is a multi-year operational heart transplant. That is a durable competitive advantage.
Exceptional Compounding: Revenue scaling from $1.4B to $13.3B is a masterclass in product-market fit. They have successfully transitioned from a "ticket tool" to a "platform of platforms."
The Cash Engine: FCF of $4.6B against Net Income of $1.7B shows a business that generates massive liquidity. While the SBC is a concern, the sheer volume of cash allows them to fund growth internally without begging the banks for capital.
Attractive Entry: For Berkshire to move, we need a price that reflects the business, not the hype. We look for a price where the market has forgotten the moat and only sees the SBC. We enter when the price falls significantly below $156.53.
🐻 The Bear Case (Charlie inverts)
The most dangerous thing in investing is a "wonderful company" at a delusional price.
The AI Paradox: The bull case is that AI enhances the platform. The inversion is that GenAI democratizes automation. If LLMs allow companies to build bespoke, lightweight workflows using open-source tools, the need for a massive, expensive "digital plumbing" provider vanishes. The platform becomes a legacy anchor, not an asset.
The SBC Shell Game: The disparity between NI and FCF is a red flag. They are paying their talent with the shareholders' equity. If you pay your employees in shares to make your cash flow look pretty, you aren't creating value; you are redistributing it from the owners to the staff.
Empire Building: Four acquisitions in one quarter (Moveworks, Logik.io, Veza, Armis) is the smell of a CEO who has run out of organic ideas. Buying growth is a habit that usually ends in a massive goodwill impairment charge.
Most Likely Threat: The "SBC Trap" combined with AI-driven commoditization. Timeframe: 3–5 years.
💰 Valuation & Margin of Safety
The DCF is the cold shower we need after the market's fever dream.
Intrinsic value estimate: $156.53 per share.
25% margin of safety entry: $117.40(Conservative).
50% margin of safety entry: $78.27(Buffett's ideal).
Current Status: Grossly expensive. At current market prices (trading well above $800), the market is pricing in growth rates and margins that defy the laws of gravity. We are paying for twenty years of perfection today.
Verdict: PASS
The gap between the intrinsic value of $156.53 and the market price is an abyss. While the moat is genuine and the product is superior, we do not gamble on "hope" regarding future multiples. We pass on wonderful businesses when the price is absurd.
Other Analyst Views· Lynch · Damodaran
Research Notes· Money Model · Moat · Financials · Management
Data sourced from SEC EDGAR XBRL filings (10-K only). For educational purposes — not investment advice.