Berkshire requires a 25–50% discount to intrinsic value before buying.
Buffett Quality Checklist
✓ROE >15% consistently (≥7 of last 10 years)
✗Free cash flow positive (≥8 of last 10 years)
✗Conservative leverage — Debt/Equity below 1
✓Revenue growing at CAGR >5%
✗EPS growing at CAGR >5%
10-Year Financial History — SEC EDGAR 10-K Filings
Year▲
Revenue▲
Net Income▲
FCF▲
Owner Earnings▲
ROE▲
Net Margin▲
LT Debt▲
Cash▲
2016
$2.6B
$1.5B
—
—
15.4%
56.8%
$390.7M
$183.7M
2017
$2.7B
$1.4B
—
—
16.1%
54.0%
$1.4B
$433.4M
2018
$2.8B
$1.7B
—
—
18.8%
62.0%
$1.4B
$361.2M
2019
$2.9B
$1.5B
—
—
16.8%
53.3%
$1.9B
$409.7M
2020
$2.9B
$1.4B
—
—
15.9%
46.6%
$2.5B
$257.6M
2021
$3.4B
$2.0B
—
—
20.9%
57.2%
$7.5B
$734.6M
2022
$4.2B
$4.3B
—
—
43.2%
104.0%
$6.9B
$775.3M
2023
$4.5B
$2.1B
—
—
21.5%
47.6%
$9.1B
$370.0M
2024
$4.7B
$2.1B
—
—
21.3%
44.1%
$9.4B
$447.4M
2025
$4.8B
$1.8B
—
—
19.3%
37.0%
$10.3B
$318.1M
Warren & Charlie
Buffett / Munger — quality, moat & valuation
Public Storage (PSA) — Investment Memo
🐂 The Bull Case (Warren's voice)
The "Dirt" Monopoly: This isn't a storage business; it's a real estate play on scarcity. The moat is built on zoning laws and land-use restrictions. Once you own the prime corner in a high-density zip code, you've built a toll bridge that competitors cannot bypass simply by having more capital.
Exceptional Pricing Power: Self-storage is a "sticky" utility. The friction of moving a lifetime of belongings is high; therefore, the cost of a monthly rent hike is low. This allows for inflation-indexed revenue growth without significant capital reinvestment.
Operational Simplicity: Low headcount, minimal inventory, and a product that doesn't expire. It is a pure-play cash flow engine when managed with discipline.
Attractive Entry: For this to fit the Berkshire profile, we require a price that ignores the accounting alchemy and focuses on the hard cash. I would only find this genuinely attractive if the price provides a massive cushion against the current margin erosion, likely in the $100 - $110 range.
🐻 The Bear Case (Charlie inverts)
Munger's rule: "Show me where I'll die and I won't go there."
The Debt Trap: Management is playing a dangerous game of "empire-building." They are buying growth (Simply, Shurgard) through leverage while organic margins are cratering. If the cost of debt stays elevated while the intrinsic yield of the assets drops, the balance sheet becomes a noose.
The Cultural Pivot: A permanent shift toward minimalism or the "sharing economy" (digital assets over physical clutter) doesn't just cause a recession—it kills the demand curve. If the psychology of hoarding breaks, the moat vanishes.
Zoning Liberalization: The moat is only as strong as the local government's refusal to grant permits. A systemic shift in zoning laws to allow "micro-warehousing" across urban centers would turn their local monopolies into commodity square footage.
The Most Likely Killer: Margin Erosion + Leverage. This is happening now. The slide from 56.8% to 37.0% net margin suggests the "scale advantage" is being eaten by inefficiency or overpayment for acquisitions. This is a slow bleed over the next 5–10 years.
💰 Valuation & Margin of Safety
The DCF is the anchor, but the accounting is a fog.
Intrinsic value estimate: $142.88 per share
25% margin of safety entry: $107.16(Conservative)
50% margin of safety entry: $71.44(Buffett's ideal)
Current Assessment: Expensive. Based on the DCF, the market is pricing in growth and margins that the current financial data does not support. The $4.3B NI anomaly in 2022 has likely skewed market perception of "earnings power."
Verdict: PASS
The current market price sits well above our intrinsic value of $142.88, leaving no room for error. The erosion of net margins and the opacity of the FCF make the risk-reward profile unattractive. We will pass until the price reflects the actual cash flow rather than the accounting mirage.
Other Analyst Views· Lynch · Damodaran
Research Notes· Money Model · Moat · Financials · Management
Data sourced from SEC EDGAR XBRL filings (10-K only). For educational purposes — not investment advice.